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About

Dedica is a multi-disciplinary creative, design and management studio that builds intimate relationships between brands and consumers. We specialize in crafting, translating and commercializing a brand vision into actionable results via three key competencies:

Develop



Our client mix covers a broad range of business sectors. We have the pleasure of working with some of the world’s most beloved brands as well as partnering with some of the most innovative companies. We have built a solid reputation based on building strong client relationships, developing strategic partnerships and delivering creative excellence. What makes us unique is that we excel in the following key service areas:



Activate

Our philosophy stems from a strong belief that an idea should be simple, direct, credible and most importantly…unexpected. Our ideas should deliver beyond the client’s expectations, yet within the brand’s DNA. We have the experience to activate the brand at every consumer touch point. By translating the core brand idea into actionable elements we create genuine connections with consumers, thus leading to tangible results. We measure our success based on creative objectives as well as on how we are able to impact our client’s business and, most importantly, their bottom line.






Simply put, our success is driven by our ability to bring a brand to life in every aspect of the consumer experience. Dedica works closely with our clients to truly understand their needs and the challenges they face. Our goal is to become an extension of the teams with whom we work and provide effective creative solutions to help meet their objectives. From the restaurant & retail environment to the crew delivery, we can manage it all or provide services to help guide any step in the branding activation process.

Experience








Work

Clients

Team

News


  • Dedica Group featured in "The dieline" for our unique packaging design developed for a workout equipment set for The Fitness Guru, a Brooklyn-based personal trainer and gym.

  • Dedica Group featured in "The dieline" for our handmade and handcrafted packaging design for our 2014 "Crema di Limoncello" holiday gift.

  • Dedica Group is pleased to announce it has been recognized as one of the 2014 Hermes Award winners in 4 categories.

    • PLATINUM WINNER: Tradeshow Design-Coca-Cola & SONIC Tradeshow Booth • GOLD WINNER: Brochure/Publications - Holiday Inn Express Brazil Brochure Collateral • GOLD WINNER: Brochure/Publications - Holiday Inn Resort Brochure Collateral • GOLD WINNER: Design/Packaging - Dedica Group Holiday Handmade Limoncello

  • As part of the transformation, Madison Square Garden unveils the custom video wall backdrop concept designed by Dedica Group - developed and installed by Holovis International, which relays live game action from inside the arena, rotates digital content and showcases the unique features and "how to instructions" for the latest innovation in beverage dispensing from Coca-Cola for their Coca-Cola Freestyle fountain machines placed alongside the video wall. The area is intended to be a unique destination for MSG event attendees.

  • Dedica's refreshed website design for the IHG affiliate marketing program (IHG PartnerConnect) earns them the 2012 CJYou Award for Performance Marketing Excellence for Design as recognized by Commission Junction at the 2012 Commission Junction University.

  • We are extremely excited to announce Dedica as a Gold Winner of the 2012 MARCOM Awards for Website Development (B2B) for the new IHG PartnerConnect Affiliate Marketing Portal & Healthfirst Website. Dedica also took the gold for our 2012 Healthfirst Ad Campaign.

  • Dedica develops new creative ad campaign for the National Mall which is placed inside the DC Metro Station and around the National Mall grounds as part of a major recycling initiative for the National Mall in partnership with Coca-Cola.

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